41. * Gong, T., Choi, J. N., & Murdy, S. (2016). Does customer value creation behavior drive customer well-being? Social Behavior and Personality, 44, 59-76.

* Gong, T., Choi, J. N., & Murdy, S. (2016).

Does customer value creation behavior drive customer well-being?

Social Behavior and Personality, 44, 59-76.

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